Case Study: Viral Agency built ExpatInsurances.es as a multilingual website for expats in Spain

Expat insurance is a trust-based decision. People want clear information, fast loading pages, and an easy way to request a quote.

Viral Agency built ExpatInsurances.es as a multilingual website designed to attract expat search traffic and convert visitors into leads.

Website: https://expatinsurances.es

Project summary

• Client: ExpatInsurances

• Deliverable: Full website build in 4 languages

• Target audience: Expats living in Spain and moving to Spain

• Main goal: Increase qualified inbound leads and quote requests

• Build focus: SEO structure, mobile performance, and clear conversion paths
  

The challenge

Expats search in different languages. They also search with high intent. If a website is unclear, slow, or only available in one language, people leave.

ExpatInsurances needed a website that:

• Targets expat searches across multiple languages

• Keeps the structure consistent across languages

• Builds trust quickly

• Makes requesting a quote simple
  

What Viral Agency delivered

1) A 4-language website built for expat audiences

We built the website in four languages so ExpatInsurances can reach more expats and match search intent more accurately.

This improves both user experience and SEO coverage.

Visit the website and see their insurances: https://expatinsurances.es

2) SEO-friendly structure

We built the site with a clear page hierarchy so search engines can crawl it properly and users can find the right information fast.

Key elements included:

• Clean navigation

• Clear headings and page structure

• Logical internal links

• Content written for real expat search intent
  

3) Mobile-first user experience

Most expats search on mobile. The site was designed so users can:

• scan the page quickly

• understand what to do next

• request a quote without friction
  

4) Conversion-focused layout and messaging

Insurance websites fail when they hide the next step. We kept the user journey simple.

The site guides visitors from:

• landing on the right page

• understanding the insurance topic

• taking action with a quote request
  

Why multilingual matters for expat SEO

Expats often search in English, German, and other languages, not only Spanish. A multilingual website helps ExpatInsurances:

• rank for more keyword sets

• attract more relevant traffic

• reduce bounce rate because users land in their own language

• convert visitors who would otherwise leave
  

ExpatInsurances can now target expat traffic across multiple markets through one website.

About Viral Agency

Viral Agency builds websites that support growth. That means clear structure, fast performance, and conversion-focused design. If you target international customers and want a website that ranks and converts, Viral Agency can build it.