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Retail & Shopping Mall Marketing

Drive weekday footfall, event attendance, tenant activations, gift card sales, and loyalty sign-ups with performance marketing built for malls and retail destinations in Dubai. Packages from AED 6,900 with fast WhatsApp support and monthly results you can verify.

Weekday traffic soft while weekends spike—we rank your mall on Google Maps, surface the right “open now / parking / directions” info, and run local ads to turn nearby intent into visits; events get attention but not conversions—we launch TikTok/Reels bursts and retargeting to push RSVPs and on-site check-ins; tenants need more sales—we spotlight new openings, limited-time offers, and creator walk-throughs to lift basket size and repeat visits; leasing pipeline slow—we build a focused B2B funnel for qualified leasing inquiries without diluting consumer campaigns.

Packages & Pricing

Choose a plan built around measurable footfall, event attendance, tenant sales, gift cards, and loyalty sign-ups. We pair Local SEO/Maps coverage with event & offer campaigns, creator walk-throughs, and conversion-ready pages to turn nearby intent into visits. Every plan includes weekly optimizations, fast WhatsApp support, and reporting you can verify. Start with Starter for steady community traffic, step up to Growth for always-on events and store openings, or choose Dominance for multi-mall portfolios with Arabic/Waze coverage and retail media sync.

Starter — From AED 6,900 / month

For community centres and single-site malls. We optimize your Google Business Profile, tighten local SEO (hours/parking/access), publish a light “what’s on” social rhythm, and run event/offer posts that create steady footfall without heavy ad spend.

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Growth — From AED 17,900 / month

For flagship malls and busy calendars. We combine Local SEO with ongoing short-form video, creator walk-throughs, retargeting, and conversion-ready event/offer pages so you capture “near me / things to do today” intent and convert views into visits and sales.

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Dominance — Custom

For multi-mall portfolios or launch seasons. We add partnerships, Performance Max/Local campaigns, Arabic variations, Waze and Apple Maps, gift-card pushes, loyalty flows, and monthly experiments to win share across Dubai micro-markets.

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What Works in Retail & Shopping Mall Marketing

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Local SEO & Google Business Profile

Most discovery starts on Maps. We complete profiles (photos, amenities, hours, parking, accessibility), publish fresh reels, and manage reviews. Calls, directions, and “popular times” are your leading indicators.

TikTok, Reels & Creator Walkthroughs

“What’s new this week?”, store try-ons, food court tastings, and event highlights win attention. We produce native clips with hooks/subtitles so people save, share, and show up.

Events Engine

Dedicated event pages with schema, pixels, and RSVP/Remind me flows. We retarget viewers and push attendance with last-mile offers.

Email & WhatsApp CRM

Opt-in at Wi-Fi, QR trails, and gift-card flows. We send timely nudges—new openings, flash sales, weekend agenda—to bring visitors back.

Retail Media & On-Prem Sync

Coordinate in-mall screens, QR routes, and creator assets so digital and on-site moments reinforce each other.

Paid Search, Local & Waze

Capture high-intent queries: “mall near me”, “things to do today”, “kids activities Dubai”, “parking”, “open now”. Local campaigns + PMax lift in-store visits.

Web & CRO

Fast pages for events, offers, and directories: clear hours, maps, parking info, and “Plan your visit” CTAs to reduce drop-off.

Influencer Collabs

Micro-creators provide third-party trust and reusable content. We handle outreach, deliverables, usage rights, and whitelisting so winners keep working after day one.

Leasing Lead Gen (Optional)

A focused B2B path—proof of footfall, audience data, and a short form—to attract the right tenants without mixing consumer traffic.

Industry-Specific Playbooks

Built for Dubai retail, our simple systems—review prompts at key moments, native short-form video, rotating offers, creator days, Maps + Waze coverage, and WhatsApp follow-ups—turn attention into visits, sales, and loyalty without bloated processes.

Who You’ll Work With

Philip Speidel — CEO

Leads go-to-market and acquisition for retail & mall brands; expert in intent capture, event amplification, and TikTok creative testing.

Google Partner • Meta Certified • Experience with creator whitelisting

Philip Speidel, CEO, Viral Agecy Dubai
Frequently asked questions

Winning Retail & Shopping Mall Marketing Services

Image by Amr Rabie

Rank higher on Google Maps for “near me” and “things to do today.” We optimize GBP, photos/reels, amenities, and review prompts to turn views into calls and directions.

Local SEO & Maps for malls and destinations

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Capture “open now”, “events today”, and “kids activities” searches. We run brand protection, event/offer campaigns, and Local/PMax to drive low-CPA visits.

Search, Local & PMax for footfall and RSVPs

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On-site creator walk-throughs, try-ons, tastings, and event highlights with strong hooks and subtitles. Consistent short-form that fuels organic reach and paid performance.

TikTok/Reels that fill events and stores

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Fast pages with map/parking info, schedule, gift-card and loyalty CTAs, and WhatsApp reminders. Purpose-built to convert views into visits and sales.

Landing pages that turn attention into footfall

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