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How to hire a digital marketing team in Dubai (2025 playbook)

  • Writer: Philip Speidel, CEO
    Philip Speidel, CEO
  • Oct 31
  • 3 min read

Short answer:

To hire a digital marketing team in Dubai or Abu Dhabi, set your goal and budget, then choose a partner that shows prices, timelines, and proof.


Most SMEs use an agency or hybrid model. Typical monthly ranges: Google Ads AED 3,500–7,000 (management), TikTok production AED 6,500–12,000, Video shoots AED 4,000–8,000, SEO AED 2,500–4,500, Event marketing AED 5,000–10,000.


Expect signal in two weeks, a clear pattern by six weeks, and pipeline impact by 90 days.



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What you need before you hire


  • Outcome: leads for a specific offer in a specific city.

  • Channels: Google for intent. TikTok or Instagram for reach. YouTube or LinkedIn by niche.

  • Budget: one range for management and production. A separate range for media.

  • Tracking: form goals, call tracking, and WhatsApp click tracking set from day one.


Team models that work in the UAE


Agency

One owner, clear scope, fixed fee. Fast to start.


In-house

Closer to the brand. Slower and higher fixed cost.


Hybrid

Keep offers, voice, and approvals inside. Outsource repeatable execution.


Most SMEs in Dubai choose Agency or Hybrid for speed and cost control.



Roles and realistic monthly ranges (Dubai market)


  • Paid Ads (Google/Meta): AED 6,000–12,000

  • Content and Social Lead: AED 5,000–10,000

  • Designer or Video Editor: AED 4,000–8,000

  • Part-time Strategist or CRO: AED 5,000–10,000


In agency packages these roles are bundled. Channel retainers typically run from AED 3,000–12,000 per month depending on scope and shoot days.



The 90-day rollout you can use now


Days 1–10

  • Pick the offer, ICP, and locations.

  • Set UTMs, conversion goals, call recording, WhatsApp click tracking.

  • Refresh one service page with price ranges and FAQs.

  • Film your first short-form batch.

  • Launch Google Ads on the core offer.



Days 11–30

  • Post two short videos weekly. Test three hooks per topic.

  • Run remarketing.

  • Weekly report: leads, cost per lead, close-rate estimate.



Days 31–60

  • Scale winning hooks. Kill low watch-time clips.

  • Improve landing pages. Add proof, pricing, and a shorter form.

  • Expand Google Ads with two new ad groups.

  • Add YouTube or LinkedIn if the niche needs it.



Days 61–90

  • Add a second offer for the same audience.

  • Add creator or UGC cuts.

  • Tighten sales follow-up.

  • Review the plan and set the next 30 days.



What to outsource first


Search capture:  keywords, ads, landing advice, tracking → Google Ads agency in Dubai


Short-form production: 

weekly scripts, filming, editing, publishing → TikTok agency in Dubai


Shoots and edits: 

product, corporate, social video → Video production services


Compounding traffic: 

technical fixes, local SEO, content briefs → SEO services in Dubai


Date-driven campaigns: 

launches and events → Event marketing agency



Weekly report template

  • Leads and CPL by channel

  • Top three creatives or keywords and why they worked

  • Two actions for next week

  • One risk to watch

If a report has no actions, it is not a report.



What good production looks like

  • Short, native, frequent posts.

  • One ask per asset.

  • Proof beats adjectives.

  • Fast cycles: ideas Monday, clips Wednesday, results Friday.



Red flags to avoid

No price range. No timeline. No owner per deliverable. Same asset on every platform. Vague tracking. Unclear file ownership.



FAQs


How much does it cost to hire a digital marketing team in Dubai?

Budgets vary by scope. Expect AED 3,500–7,000 per month for Google Ads management (spend separate), AED 6,500–12,000 per month for TikTok production, AED 4,000–8,000 for a video shoot, AED 2,500–4,500 per month for SEO, and AED 5,000–10,000 for event marketing. We work across Dubai and Abu Dhabi.


How fast can we see results?

Early signal in two weeks. A clear pattern by six weeks. Pipeline impact by 90 days.


Do you serve Abu Dhabi?

Yes. We run campaigns in Abu Dhabi and Dubai.


What should we measure first?

Leads, cost per lead, close rate, and revenue by channel.



Quick ROI math

Leads × Close rate × Average deal value = Revenue
Revenue ÷ Total spend = ROI

Example: 80 leads × 15% × AED 2,500 = AED 30,000 revenue.

Spend AED 10,000 → ROI 3.0. Fix the offer or landing before switching channels.



Next step

Pick one channel. Start small. Make one person accountable.

 
 
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