top of page

Rebranding Services in Dubai: Roadmap, Timelines & Pricing (2025)

  • Writer: Philip Speidel, CEO
    Philip Speidel, CEO
  • Sep 18
  • 3 min read

If you’re exploring rebranding services in Dubai, you’re likely feeling one (or more) of these: growth stalled, messaging off, visuals dated, or an upcoming expansion that demands a stronger story. This guide breaks down when to rebrand, the deliverables, a practical 8–12 week timeline, pricing ladders (AED), and the SEO/CRO safeguards that protect performance during the switch.

Quick links: see Branding Services in Dubai and pair your rebrand with Web Design and SEO Services for a smooth rollout.

ree


Signs it’s time to rebrand

  • You’ve outgrown your visual identity (looks dated or inconsistent).

  • Your positioning doesn’t match your current market or pricing.

  • You’re launching into new verticals/regions (need EN/AR alignment).

  • Conversions lag even with solid traffic—CRO hints at messaging/design friction.

  • M&A, new leadership, or a product pivot.



What’s included in a Dubai rebrand (deliverables)

  • Brand strategy: audience, value proposition, positioning, tone of voice.

  • Visual identity system: logo, color, typography, grid, iconography, imagery style.

  • Messaging kit: headlines, product pillars, proof bullets, EN/AR copy cues.

  • Collateral: pitch deck, social kits, stationery, email signatures.

  • Website (refresh or rebuild): design system, component library, page templates.

  • Guidelines: brand book + usage rules; templates for internal teams/agencies.

  • Launch plan: content calendar, PR/social rollout, and internal enablement.



The 8–12 week rebrand plan (Dubai-proven)


Phase 1 — Discovery (Week 1–2)

  • Stakeholder interviews, competitor audit, analytics/CRO review.

  • Brand diagnosis & measurement baseline (what “success” means).



Phase 2 — Strategy (Week 2–3)

  • Positioning, narrative, tone of voice (EN/AR).

  • Information architecture for the future site.



Phase 3 — Identity Design (Week 3–6)

  • Logo explorations → refinements → final system.

  • Color/typography system, iconography, image direction.



Phase 4 — Website & Collateral (Week 5–9)

  • Design: homepage, service/product, blog, case, contact.

  • Dev: Webflow/WordPress components, performance/CWV baked in.

  • Collateral: decks, social kits, email signatures.



Phase 5 — Launch & Enablement (Week 9–12)

  • Content migration, QA, redirects, search console checks.

  • Team training, brand book handover, PR/social rollout.



Pricing ladders (AED) — typical Dubai ranges

Ranges vary by scope, pages, and custom components.

  • Identity Refresh: AED 25,000–45,000 Strategy lite, logo refresh, core system, mini brand guide.

  • Full Rebrand: AED 60,000–120,000 Strategy, complete identity system, messaging kit, core collateral.

  • Rebrand + Website: AED 120,000–250,000+ Everything above + website (10–20 templates), migration, CRO/analytics.

Add-ons: Arabic copy & localization, photo/video brand assets, motion guidelines, campaign creative.



Safeguards for SEO & CRO (don’t skip)

  • Content & redirect map (URL-by-URL) before launch; test 301s in staging.

  • Preserve top-performing headlines/sections; don’t remove traffic winners.

  • Keep title/meta + H1 structure aligned to your target keywords.

  • Core Web Vitals: don’t ship heavy heroes; lazy-load and stabilize layout.

  • Deploy GA4 + GSC, events for forms/WhatsApp taps, and annotate launch.

  • Run A/B tests on new hero copy/CTAs in the first 4–6 weeks.

Need help? Our SEO services team partners with brand/dev to protect rankings.


EN/AR rollout (why bilingual matters)

  • Localized messaging & CTAs improve conversion in the UAE.

  • Mirror key pages in Arabic and set hreflang (en-AE / ar-AE).

  • Align social kits and community management in both languages.



Launch checklist (copy/paste)

  •  Final logo & brand system exported (SVG/PNG/OTF).

  •  Brand book (PDF) + Figma library + templates shared.

  •  Web components audited for speed & accessibility.

  •  Redirects & canonical rules tested; sitemap.xml updated.

  •  GSC “Change of address” (if domain change) + resubmitted sitemaps.

  •  PR/social/creator plan live for week-of launch; team briefed.



FAQs: Rebranding in Dubai


Will a rebrand hurt our rankings?

Not if you plan it. With a redirect map, content parity, and technical QA, most sites keep or gain traffic post-launch.


How long does a full rebrand take?

Typically 8–12 weeks. If you add a complex website or multilanguage content, plan 12–16 weeks.


Do we need a full rebuild of the site?

Not always. If the CMS and performance are solid, a template-level redesign can work. If CWV or UX is poor, a rebuild pays back quickly.


Can you do Arabic copy and design?

Yes—headlines, microcopy, subtitles, and layout nuances for ar-AE.


What does success look like after launch?

Higher CTR & conversion rate, improved time on page, more qualified leads, and brand consistency across every touchpoint.

 
 
bottom of page